AMP on Google Search guidelines in 2023
AMP on Google Search guidelines in 2023

In an era where mobile devices dominate internet usage, ensuring optimal mobile experiences has become crucial for website owners. One effective way to achieve this is by implementing Accelerated Mobile Pages (AMP) on your website. AMP is an open-source framework developed by Google and other industry partners to enable lightning-fast loading times and improved mobile user experiences. To help website owners navigate the world of AMP, Google has provided comprehensive guidelines for implementing and optimizing AMP on Google Search. In this article, we will discuss the AMP on Google Search guidelines in 2023 and delve into the AMP guidelines provided by Google, highlighting the key principles and listing the essential requirements.

Design Principles for AMP on Google Search guidelines in 2023

The AMP project revolves around three core design principles:

  • Reliable and Fast: AMP aims to provide consistently fast and reliable mobile experiences by prioritizing efficient code, minimalism, and pre-rendering.
  • User-Centric: The user’s needs and preferences are at the forefront of AMP design. AMP pages should be visually appealing, engaging, and easy to navigate.
  • Content First: AMP emphasizes the importance of delivering high-quality, content-centric experiences to users. It encourages providing essential content upfront and deferring non-essential elements.

Essential Requirements for AMP Implementation

To ensure proper AMP integration and visibility on Google Search, website owners must adhere to the following essential requirements:

  • Valid AMP HTML: All AMP pages must adhere to the guidelines of valid AMP HTML. The HTML code must follow specific rules and utilize custom AMP tags, ensuring the page is compatible with the AMP framework.
  • Structured Data: Websites implementing AMP are encouraged to use structured data markup to provide search engines with additional context about the content. This markup can enhance search results and enable rich features like carousels, rich cards, and more.
  • Metadata: It is crucial to provide accurate metadata, including page titles and descriptions, to help search engines understand the page’s content and relevance.
  • Canonical Pages: AMP pages should have their corresponding canonical pages, which are the non-AMP versions of the content. The canonical page should have equivalent content and should be referenced in the AMP page for proper indexing.
  • Responsive Layout: AMP pages must be responsive and adapt seamlessly to various screen sizes and orientations, providing a consistent user experience across devices.
  • Inline CSS and Optimized Styling: CSS should be inline and limited in size to minimize render blocking. Additionally, all styling should be optimized to ensure fast loading times and smooth rendering.
  • Third-Party JavaScript and Analytics: External JavaScript and analytics should be used sparingly and should be asynchronous to prevent delays in page rendering. AMP provides its own components and extensions for essential functionality.

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Mobile Friendliness and User Experience

While implementing AMP, it is vital to prioritize mobile friendliness and user experience. AMP guidelines highlight the following considerations:

  • Readability: Content should be easily readable, with legible fonts, appropriate font sizes, and appropriate line spacing.
  • Navigation and Interactivity: Navigation should be intuitive, and interactivity should be smooth and responsive. AMP pages should maintain core user interactions without compromising performance.
  • Advertisements: Ads should be implemented thoughtfully, ensuring they don’t obstruct content or degrade page performance. AMP provides specific ad-related components and guidelines to maintain a balance between monetization and user experience.
  • Form Submission: Forms on AMP pages should be efficient, ensuring a seamless experience for users who need to submit information.

Benefits of Implementing AMP

  • Improved User Experience: With faster page load times, AMP enhances user satisfaction, reduces waiting time, and minimizes the likelihood of users abandoning slow-loading pages.
  • Increased Visibility: AMP-optimized pages receive preferential treatment in Google Search results, appearing in the “Top Stories” carousel or the rich snippet section, significantly increasing their visibility.
  • Higher Engagement: Studies have shown that users are more likely to engage with content that loads quickly. Implementing AMP can lead to increased engagement, longer session durations, and higher conversion rates.
  • Mobile-First Indexing: Google prioritizes mobile-first indexing, meaning AMP pages indexes and ranks higher in mobile search results, driving more organic traffic.

Monitoring and Validation

Regular monitoring and validation are crucial to maintaining the integrity of AMP pages. Google provides several tools and resources to help webmasters ensure compliance and identify any issues that may affect their AMP pages’ performance. These include:

  • AMP Validation Tool: Use the official AMP validation tool to check if your pages adhere to the AMP HTML specifications.
  • Google Search Console: Monitor the performance of your AMP pages, identify any errors or warnings, and track their visibility in search results.
  • AMP Cache Status: Check the status of your AMP pages in the Google AMP cache to ensure they are being served efficiently and benefit from the cache’s distribution network.


Implementing AMP on your website can significantly enhance mobile user experiences, improve page load times, and boost search engine visibility. By following the AMP guidelines provided by Google, website owners can ensure proper implementation and compliance with the essential requirements.

By adhering to the principles of reliability, user-centricity, and content-first approach, AMP enables website owners to create compelling mobile experiences that captivate users and drive better engagement. Embracing AMP is a step toward a faster, more accessible web, and by embracing these guidelines, website owners can make the most of this powerful framework.